DRAMATEN

BACKGROUND

The Royal Dramatic Theatre is Sweden's national stage for theater. Dramaten mission is to be relevant to an audience representing Sweden today and was looking for ways to reach out to a younger audience.

 

STRATEGY / CONCEPT

In collaboration with the team at Dramaten the idea behind a "new stage" with concerts and performances, introductions, readings, conversations with actors, debates and new performing arts where born. A space for experimental work that builds a lot of collaborations were theater meets music, art, new technology.

A new approach to marketing solutions integrated in the events at the theater with the ambition to involve the audience, actors and directors in the creation and experience.

 

We created marketing solutions and communication through greater online presence and establishment of youth networks and a design program for the Dramaten& concept.

 

RESULT

Dramaten has above all expectation reached out to a younger audience and the house is today a hangout for all ages.

 

 

CONEY

DAVID BAGARES GATA 3, 111 38 Stockholm

info@coney.se  | +46 70 783 00 37 | +46 70 729 43 34