CAMPAIGNS AND EVENTS

1. NEW MUSIC EXPERIENCE

 

BACKGROUND

A number of music organisation made a joint effort during the political week of Almedalen with the ambition to pay attention to music as an important cultural movement for business, health, integration and much more.

 

STRATEGY / CONCEPT

By highlighting research-based and clear statistics, which amplify the positive effects of music, we could reach out to decision makers with both rational and emotional resources.

 

RESULT

For representatives responsible to influence decision makers, the information material became a important support, a discussion paper and an introduction of the headlines of the event.

 

2. THE CLIMATE CHALLENGE

 

BACKGROUND

The Climate Challenge is a nationwide school competition on how young people can reduce their footprints to the greenhouse effect. It rewards young people's ideas and suggestions for new solutions to the climate issue. The idea behind the competition is that today's young people will increase their knowledge of and ability to act for the ongoing climate changes and leave the school with a feeling that they can make a difference. We were members of the advisory board and took part of the development of the competition.

 

STRATEGY / CONCEPT

The Information about the challenges was full of rational aspects. As part of the communication strategy we presented a number of profile pictures with emphasises on the emotional level of communication.

 

RESULT

We reached out to thousands of students that contributed to the competition with great concepts, ambition and concrete ideas.

 

3. THE TOUR DANCE OF DEATH

 

BACKGROUND

The always current ”Dance of Death by Strindberg was produced and directed by the actress Görel Crona. The production made a tour around Sweden during 2015.

 

STRATEGY / CONCEPT

We came up with a profile picture for the marketing campaign. The main characters are trapped in a miserable marriage and the picture was to present this idea along with the fact that the play is set on an island in the Swedish archipelago.

 

RESULT

The campaign became a success.

 

CONEY

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