Sweden's largest real estate agency lacked an office concept for its franchisees describing how offices should be designed in relation to the brand strategy.



We did interviews with franchisees and customers that aimed to answer the question of what kind of role the offices play now and in the future. Insight and brand strategy was converted to functions in a office concept.


A modular system in three different sizes, suitable for many different office types. The modules consist of a number of furniture and elements that are the building blocks if the identity.



Consistently positive impact among the franchisees at the launch of the concept. A key part of the image of the brand has been clarified and the first establishments of the concept is ongoing.



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