G4S undertook a major shift in its business model. From traditional security firm to a modern full-service company with security solutions. We were commissioned to develop a communication concept that aimed to support the work of the reorganization and the internal culture. A communication concept for a shift towards increased customer focus, service and new values.
STRATEGY / CONCEPT
The communication concepts G4S "Good Guys" is designed to simplify, clarify and make visible changes and values for employees in all channels that affect them. In connection with the headquarters redrawn will also work an integral part of graphic communication and a daily reminder of values of the company.
Full implementation of the evaluation program locally in Stockholm and globally. For the management has change and recruitment simplified and been very useful to communicate the image of the new G4S.
DAVID BAGARES GATA 3, 111 38 Stockholm
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