Skansen is the world's first open-air museum, founded in 1891. The museum represents five centuries of Swedish history. The mission of the institution is to give insight about Swedish history and create experiences in relation to contemporary culture. We where assigned to come up with a number of design solutions that could make the Swedish folk lore culture and history come alive.
STRATEGY / CONCEPT
The traditional designs of Swedish costumes is a treasury and surprisingly modern when put in another context. We created new designs of traditional clothing and patterns and applied them in new contexts and modern products. In a series of images we combined fashion esthetics with traditional clothes which made the beauty of the historic dresses come alive.
Besides improved brand impact and brand image the popularity of the images resulted in distribution and exposure at Swedish embassys around the world.
DAVID BAGARES GATA 3, 111 38 Stockholm
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